About Us
Nearly four decades on the road.
Founded in 1987, Prime Tire Solutions has grown from a single manufacturing plant into a trusted global brand serving millions of drivers.
Our history
What began in 1987 as a small tire shop in the Midwest has grown into a globally recognized brand. Through decades of innovation — from all-season compounds to smart tire sensors — we've kept a single focus: helping people move safely.
Today, Prime Tire Solutions manufactures over 12 million tires each year across five facilities, distributed through more than 3,000 dealers worldwide.
Our mission
To engineer tires that combine uncompromising safety, superior performance, and responsible sustainability — so every driver arrives with confidence.
Our vision
To be the most trusted name in tires by 2035 — recognized for innovation, reliability, and putting drivers first.
Our Values
What we stand for
Precision
Every compound, tread, and sidewall is engineered to exacting specifications.
Safety First
We build tires that keep families, drivers, and cargo safely on the road.
Partnership
We treat dealers, drivers, and fleets as long-term partners, not transactions.
Sustainability
Reducing our environmental footprint with recycled materials and cleaner manufacturing.